Give 'em the Pickle by Robert E. Farrell

This book is definitely from the 90s. The cheerfulness, the simplicity, it's very much a feel-good self-help kind of book. The overall message, if you can do something small t9 make your customer happy, is a good one. 

30 years out though, many of his examples feel fairly cheesy and out of step with the customers.we see today. There is a focus on "the customer is always right" and that pendulum is swinging back to the original finish of that quote, "in matters of taste. 

Three stars

This book came out in 1995

Hard copy I didn't keep

Opinions are my own