Invisible Influence by Jonah Berger, Keith Nobbs (Narrator)

I think more people are going to be aware of some of the ideas behind this book, especially after Meryl Streep's speech in The Devil Wears Prada about why Anne Hathaway is wearing her sweater. Berger studied the reasons that we make decisions. This is a very Western-centered (especially American) look at how we make choices whether it's the clothes we wear, the cars we drive, or the beer we order. He also looks at how certain styles and colors cycle in and out of popularity. 

Three stars

This book came out Jun 14, 2016

Borrowed as audiobook from Libby

Opinions are my own